My mum came out from Australia to help me find my perfect wedding dress. We visited Embrace, as recommended by a friend, as well as several other bridal stores in downtown Calgary and Red Deer that week and I tried on dress after dress. The girls at Embrace were by far the most helpful and attentive. They were honest and once I agreed to purchase they were very particular about getting the sizing correct. They were personable and remember me from my prior visits, showing interest in me and the process not just about getting a sale. They really wanted me to choose the best dress for me whether it was from them or not. I couldn’t recommend them more highly!